The underrated and the overrated
It’s important to have a digital marketing strategy and keep it fresh as algorithms update, industries change, and society simply progresses. However, we’ll be the ones to say it: there are underrated strategies and overrated strategies. We’re here to break each one down.
Underrated Strategies
Content Repurposing
You’ve created great content in the past, and this may be a hot take, but we think it’s about time you repurpose it. Taking existing content and transforming it into different formats (blogs to videos, stories, podcasts) can extend its reach and maximize ROI without the need for constant new content creation!
Micro-Influencers
Sure, influencers with hundreds of thousands of followers are great to work with. But don’t sleep on micro-influencers. Collaborating with influencers who have smaller but highly engaged followings can yield better results than partnering with bigger influencers. Their audiences tend to trust their recommendations more.
Local SEO
Optimizing for local search is so important for businesses that operate in specific geographical areas. Local SEO can drive more foot traffic and local sales.
User-Generated Content (UGC)
User-generated content (UGC) is any form of content created by consumers rather than brands. Piggy-backing off of working with micro-influencers, encouraging your audience to create content related to your brand can build community, trust, and authenticity. It’s also cost-effective. To best utilize UGC, brands should encourage and showcase authentic customer experiences.
Email Segmentation
Personalizing emails for different segments of your audience can significantly improve open and conversion rates. Tailored content speaks directly to the needs and interests of specific groups.
Overrated Strategies
Relying Solely on Organic Reach
With algorithm changes, organic reach on social media platforms has declined. Solely relying on it without paid support can actually limit your reach and engagement. Consider experimenting with paid ads, we’ve seen them work!
Chasing Viral Content
Attempting to create viral content can be hit-or-miss and doesn’t always align with long-term brand strategy. It can also result in content that feels forced or inauthentic, especially if it’s all you’re posting.
Overuse of Automation
It’s true - marketing automation does save time. However, over-relying on it can lead to generic messaging and missed opportunities for genuine engagement. Don’t use it for everything you do!
Keyword Stuffing
Overloading content with keywords in an attempt to rank higher in search engines can lead to poor user experience and penalties from search engines.
Ignoring Negative Feedback
Some brands avoid addressing negative feedback publicly, and even delete negative comments. However, engaging with this feedback and resolving issues can demonstrate accountability and improve brand perception.
Let’s Find Your Perfect Marketing Strategy Together
Balancing underrated and overrated strategies can GREATLY help your digital marketing efforts and presence. Use the underrated strategies to stay ahead of the curve and avoid the overrated ones that can hinder your growth!
Ready to find the sweet spot for your brand? Let's tailor a strategy that works for you. Reach out today.
xx,
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